By participating in the Content Rewards Program, you agree to these terms and conditions.
1. Program Overview
The DFY Reels Content Rewards Program rewards members who post consistently and demonstrate genuine effort using our templates.
You earn rewards by reaching specific post milestones (8, 25, 50, 75 and 100 posts).
2. Eligibility
To participate, you must:
Have an active DFY Reels subscription (monthly, quarterly or yearly)
Submit posts according to the rules in Section 3
If you cancel your subscription (or schedule it for cancellation), you forfeit all unredeemed rewards.
3. How to Submit Posts
Required Steps
Each time you post a reel using a DFY Reels template:
1. Open the DFY Reels app
2. Go to the “Resources” section
3. Click “Creator Rewards Program”
4. Click “Submit Your Post”
5. Paste your Instagram post link
6. Select the template you used
7. Submit your post for review
Submissions made more than 24 hours after posting will not be accepted.
Posting Limits:
Maximum: 2 posts per day count toward your progress
Why this limit exists: This system is designed to build consistent posting habits and genuine skill development. Batch-creating 20 posts in one day and submitting them all at once defeats the purpose. The rewards are designed for members who've developed real skills through consistent effort and practise.
4. Post Quality Standards
Valid Posts Must:
Be adapted from a DFY Reels template
Show genuine effort to use the template correctly
Be posted to Instagram before submission
Template Format Requirements
Templates must be used in their intended format. For example, you cannot turn a Reels template into a carousel post, or adapt a talking-head template into a B-roll video. Each template is designed for a specific format to drive results on Instagram. Changing the format means you won't get the engagement the template was built to deliver, which defeats the purpose of using it.
Posts That Will Be Rejected:
Posts that completely ignore the template structure
Content unrelated to the selected template
Posts that change the template format (see above)
Posts violating Instagram's Community Guidelines
Submissions missing the Instagram link or template link
Low effort AI posts or posts from accounts using AI Avatars
Posts that fail to implement feedback previously given by the DFY Reels team.
Content positioning the creator as an authority on a subject without proof of experience. Only teach what you've actually done.
Example: "Learn digital marketing with me" is acceptable. "Learn digital marketing from me" is not, unless you have demonstrable results.
We reserve the right to reject posts that show signs of low effort, such as: using identical captions across multiple posts, or reposting the same content with minor changes and claiming it as a new submission
5. Reward Tiers:
Locked In Creator - 8 Posts
1 free month of DFY Reels ($29 value)
Yearly members: 3 additional months free
Icon Creator - 25 Posts + 10x Outlier Post
Instagram Story shoutout to 600,000+ followers
Main Character Creator - 50 Posts + 150 Followers Gained
1 free month in Cassie's private community
Personal content review and Q&A access (48-hour response)
Built Different Creator - 75 Posts + 20x Outlier Post
Personalized Instagram account audit and review
Content strategy and growth recommendations
GOAT Creator - 100 Posts + 1000 followers Gained
1-on-1 call with Cassie and Alasdair for 30 Minutes
Qualification Requirements:
Both requirements must be met. To reach any Creator Level above Debut Creator, you must complete both parts listed for that level: (a) the number of posts, and (b) the achievement shown next to it.
An outlier is a post that goes far beyond your normal reach. A 10x outlier is a post that receives at least ten times the views of your average post. A 20x outlier is a post that receives at least twenty times the views of your average post. Your average is based on the posts on your account at the time the outlier post is published.
Only DFY Reels template posts count. A post counts toward your total only if it was made using a DFY Reels template. This also applies to any post submitted as an outlier.
Followers are counted from your join date. Only new followers gained after you join DFY Reels are counted. Followers you had before joining do not count.
Each outlier must be a separate post. The 10x outlier post for Icon Creator and the 20x outlier post for Built Different Creator must be two different posts. One post cannot count for both.
A level stays open until the achievement is met. If you reach the number of posts but have not completed the achievement, that level remains available to you. The reward is given when you complete the achievement, no matter how many posts you have at that time. For example, if your first 10x outlier post happens at post 30, you still receive the Icon Creator reward.
Extra posts do not replace an achievement. Passing the post requirement for a level does not remove the need for the achievement. If you reach 50 posts but have never had a 10x outlier post, you have not reached Main Character Creator and will not receive the Instagram Story shoutout.
GOAT Creator must be completed by your 100th post. Both requirements - 100 posts and 1,000 new followers - must be met on or before your 100th post. If you reach 1,000 new followers at post 101 or later, you no longer qualify and the reward will not be given. No other Creator Level has a cut off.
6. Reward Delivery & Terms
Delivery Timeline:
Rewards will be processed within 28 business days of reaching the tier
Account audits will be delivered within 28 business days
Community access (Main Character Creator) must be redeemed within 90 days of unlocking.
Coaching calls must be scheduled within 90 days of unlocking.
Terms:
All rewards are non-transferable and have no cash value
Rewards cannot be exchanged, substituted, or combined
Active DFY Reels membership required to redeem
Unredeemed rewards expire upon membership cancellation
7. Tracking Your Progress
All submissions, as well as details about your current tier can be found in your DFY Reels Rewards Dashboard
If you're having difficulties finding it or have any other questions email admin@dfy-reels.com
8. Fair Use & Enforcement
We reserve the right to:
Reject posts that don't meet quality standards
Pause accounts showing patterns of system abuse
Require manual review before allowing further tier progression
System abuse includes: Gaming the limits (posting 2 low-effort posts daily just to hit numbers) without genuine effort to develop skills.
This program exists to help you build real Instagram skills. The rewards are designed to reward creators who've earned them through consistent, quality work.
9. Changes to Terms
We reserve the right, at any time, to:
Modify these terms. Significant changes will be communicated to active participants.
Update the reward structure, milestone thresholds, tier requirements, or the criteria we use to determine whether a post qualifies.
Replace any reward with an alternative of comparable value where the original becomes unavailable to us.
Withhold, revoke, or reverse a reward where submissions appear duplicated, automated, purchased, or otherwise inconsistent with the intent of the programme.
Suspend or terminate a member's participation for a breach of these terms or the community guidelines.
Suspend or discontinue the Level-Up System and its rewards programme, in whole or in part. Rewards not earned as of the date of discontinuation will no longer be available, hold no cash value, and will not be substituted or compensated.
Continued participation after changes constitutes acceptance of updated terms.
10. Contact
Questions about these terms? Email admin@dfy-reels.com